Let's grow our businesses together. As an old saying goes:

If you want to go fast - go alone.

If you want to go far - go together.

Selling products on marketplaces can be hugely beneficial for brands and online sellers. Setting up an account is easy, and you get instant (theoretical) access to vast numbers of potential customers. 

1. Starting is quick, simple, and free

The marketplace will take care of the hassle of selling online for you: website, design, hosting, financial transactions, and even fulfillment (if agreed) — you save a lot of time and money. Moreover, it costs you 0 to join Kaufpedia. 

2. Gain brand exposure 

This brand exposure has the potential to increase your website traffic and help you earn more conversions. However, if you are a newbie in the eCommerce industry, it's evident that customers are unaware of your brand and products. Therefore, it would be best if you had recognition in the market. 

3. Be flexible by selling online (even in a lockdown) 

During and, most likely, after the pandemic, customers appreciate having as many choices as possible regarding customer service, shipping, payment options, and every aspect of a transaction. For example, if you began offering home delivery service while you were forced to shut down (lockdown), you might consider continuing this policy even when your doors are open. So, it won't stop you from earning from your store.

4. Huge audience access 

It's a whole new audience for you to market your products. It's an excellent opportunity for you to capture leads interested in your products. Increased brand awareness will help your business draw in more customers. 

5. Create a community 

It helps customers feel plugged into a community through membership benefits, tailored content, exhibitions, creative content from social media, blogs, and product selections. As a result, a sense of belonging is created.  

6. Flexibility for customers 

An essential advantage of eCommerce to business is that sellers can provide flexibility to customers. One highlight is that the product and services are ready 24x7. The result is that sellers can offer their items at any place, any time. And the customers can order any time from anywhere.  

They are likely to return for repeat purchases online because of the convenience they get. 

7. Generate new revenue 

A marketplace business model offers flexibility, scalability, and, most importantly, the ability to generate recurring revenue.