Content Marketing Trend Predictions for 2023
As we move into the new year, there's real excitement in the business: it’s time to sit down and start thinking about your content strategy. But before you think that digital content planning based on trends is only relevant for those who run businesses in the creative economy industry, let us remind you that it's not. No matter the industry you're in, you need to claim your social media presence.
With never-ending feature updates and ever-changing user behavior and needs, businesses need to keep up rapidly. If you really want to get ahead of competitors and ensure your audience is engaged and turned into customers, you have to stay current on what’s hot and what’s not. For that reason, we've made a list of trends marketers should watch out for to remain relevant in 2023.
But before we delve into the content marketing trends that will mark 2023, let’s first look briefly at what content marketing is and why following the trends is important for your business.
Table of Contents
Content marketing refers to a type of marketing strategy that is focused on creating and sharing relevant and useful content to attract and retain the audience. What differentiates content marketing from traditional marketing is that it uses the internet as the platform and provides value to the audience. This type of content can be delivered in the form of videos, blog posts, infographics, newsletters, and user-generated content. With many format options when it comes to content creation, be sure to explore each of these formats to diversify your content!
It’s crucial to stay up to date on the latest content marketing trends because any business is influenced by the latest trends, and utilizing trending content can help increase your chances of getting discovered by your target audience.
Like every trend, there is, content marketing trends are ever-changing. While some trends may be short-lived, some other may remain popular and continue to attract and engage the audience. Below, we have compiled trend predictions for content marketing you can’t afford to ignore:
1. Interactive content is the future
Be honest, how many of you have already looked at your phones or thought of something else while reading this article? Well, that’s mainly because our attention span keeps on getting shorter and shorter. A recent study concluded that the human attention span has now dropped to just eight seconds. That’s why you need to strive to make a good first impression and align your content marketing strategy with the audience’s needs in this fast-paced world. Because at the end of the day, content is king but boring content is not. And one of the most proven ways to score high in user attention is by sharing interactive content for your audience to actively engage with rather than just giving them something to read or watch. Everything from Instagram polls to giveaway quizzes can help increase engagement and interest in your social media account.
2. Videos are here to stay
If you haven’t already, you want to consider stepping up your video marketing strategies going forward. Vertical video content is bigger than ever, and it will continue to conquer the internet as people continue to flock to TikTok for entertainment and news. With Instagram heavily pushing Reel the same way YouTube does with YouTube Shorts, it’s only natural for businesses to assign their greater slice of marketing budgets to creating and promoting video content.
3. The e-commerce industry will continue to grow
The past couple of years have been an interesting year for e-commerce and online retailers as more people are spending more time online shopping. A report on European Consumer Growth shows that online shopping penetration rates are highest in Western (83%) and Northern Europe (79%). If your business hasn’t built an e-commerce strategy yet, there’s never been a better time to get started. The online shopping trend isn’t going away in the near future!
4. Creating high-quality content will be a primary focus
It’s true that consistently and frequently sharing content can help you rank high in traffic, among other things. But if you start prioritizing quality over quantity, you will have more chances to stand out from the crowd and be noticed instead of just sharing another post in the sea of content. Try to share content that not only provides value to your audience, but also lives up to the standards that your business standards in terms of design, copywriting, and authenticity.
5. Value-driven content will matter more
Sharing value-driven content is key to getting a high return on investment, making your business viable. And when it comes to sharing these types of content, we’re not only talking about sharing how-to guides. While how-tos are useful, you can also offer a variety of engaging content that is unique and niche-specific, so people will think of your account as their go-to source for updates and information related to the niche.
6. Viral marketing still has its place
Creating successful viral content that spreads widely and quickly across your target audience may be one of the easy ways to gain popularity. This expanded reach allows your business to enter new markets, which normally would not be targeted by your traditional marketing strategy. However, as much as viral marketing itself is useful for your business, let’s not forget that being “viral” is not synonymous with a sustainable content strategy. If you’re planning to apply this strategy, be sure to tailor the trend you’re going to follow so it fits your brand’s personality and not the other way around!
Finished reading this post? Feel free to compare our predictions with your content marketing planning for the year ahead, and don't forget to let us know in the comments whether or not you think these trends will live up to their predictions. Hopefully, this list can help you start the new year off strong!