Hi friend, great to see that you care for your privacy just like we do! Trust is the foundation of any successful relationship, whether professionally or personally. That's why nowadays companies sign up for long contracts where it should be only a handshake. We work hard to build trust in every relationship as we value every single person and respect its privacy.
At Kaufpedia, we care deeply about privacy. We believe in transparency, and we’re committed to being upfront about our privacy practices, including how we treat your personal information. We know you care about your privacy too, so we provide settings that allow you to choose how certain information is used by Kaufpedia. This policy explains our privacy practices for kaufpedia.ch (which we’ll refer to as the "Site"), Kaufpedia’s mobile applications (the "Apps"), Pattern by Kaufpedia, Kaufpedia Payments, Kaufpedia’s public Application Program Interface (the “API”), and our other services provided by Kaufpedia ("Kaufpedia," together with "we," "us," and "our"). We'll refer to the Site, the Apps, Pattern by Kaufpedia, Kaufpedia Payments, the API, and our other services as the "Services." This policy does not apply to the practices of third parties (including other members who sell using the Services or API users) who may also collect or receive data in connection with your use of the Services.
We process your personal information to run our business and provide our users with the Services. By accepting our Terms & Conditions (and in some jurisdictions, by acknowledging this policy), you confirm that you have read and understood this policy, including how and why we use your information. If you don’t want us to collect or process your personal information in the ways described in this policy, you shouldn’t use the Services. We are not responsible for the content or the privacy policies or practices of any of our members, websites hosted through Pattern by Kaufpedia, or third-party websites and apps.
Kaufpedia’s Terms & Conditions require all account owners to be at least 18 years of age. Minors under 18 years of age and at least 13 years of age are permitted to use Kaufpedia's Services only if they have permission and direct supervision by the account owner. Children under age 13 are not permitted to use the Services. You are responsible for any and all account activity conducted by a minor on your account.
By using the Services, you acknowledge that Kaufpedia will use your information in Switzerland and any other country where Kaufpedia operates.
Our Privacy Policies in short
Who we are
Kaufpedia is a Swiss creative marketplace that empowers businesses and creators to sell and grow online. At the heart of everything we do is making business better through technology.
Our website address is: kaufpedia.ch
What personal data do we collect and why we collect it
When visitors leave comments on the site, we collect the data shown in the comments form and the visitor’s IP address and browser user agent string to help spam detection.
Whenever you interact with us directly, we receive information from you, for example when you:
- contact us, for example, by using the contact forms on our Websites, by using Facebook Messenger, or by e-mailing us
- sign up to receive any of our marketing or newsletters
- comment on recipes and content on the Websites
When you fill out one of the e-mails subscription opt-in boxes, we will send you the e-mail series you signed up for, consisting of 3 to 5 e-mails. Following that, e-mails are sent 2 to 3 times per week with new products, promotions, roundups, and news from Kaufpedia. If you subscribe to our e-mail newsletters through our subscription box, you consent to store and process your data to receive our newsletters. The e-mail you provide is used only for e-mail subscription communication purposes and never shared or distributed to third parties.
If you no longer wish to receive newsletters, please click the “unsubscribe” button at the bottom of the newsletters you receive in your inbox or through our contact form to let me know that you would like to be removed. You may also request to have your data entirely erased from our subscription service.
Sign up / Registration
When you register an account on kaufpedia.ch, we collect the data you provide to us. This may include:
- First / Last name
- Address / Additional addresses
- Date of birth
- Phone number
- Social media links
- Profile picture
If you leave a comment on our site you may opt-in to saving your name, e-mail address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We use Google Analytics to help us understand how our website is being used
We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Google AdWords remarketing service is provided by Google Inc.You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/adsGoogle also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
Facebook remarketing service is provided by Facebook Inc.You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950To opt-out from Facebook's interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/ For more information on the privacy practices of Facebook, please visit Facebook's Data Policy: https://www.facebook.com/privacy/explanation
In the course of providing our Services, we collect or receive your personal information in a few different ways. We obtain the categories of personal information listed below from the following sources: directly from you, for example, from forms you complete or during registration; indirectly from you based on your activity and interaction with our Services, or from the device or browser you use to access the Services; from our vendors and suppliers that help provide Kaufpedia services you may interact with (such as, for example, for payments or customer support), and from our third-party advertising and marketing partners. Often, you choose what information to provide, but sometimes we require certain information to provide you the Services. Kaufpedia uses the personal information it receives and collects in accordance with the purposes described in this policy.
Registration, Account Setup, Service Usage: In order to use the Services, will need to submit a valid e-mail address. If you register, you will need to submit a name associated with your account. You may modify that name through your account settings. You need to provide this information to enable us to provide you with the Services. Additional information, such as a shop name, billing, and payment information (including billing contact name, address, telephone number, credit card information), a telephone number, and/or a physical postal address, may be necessary in order for us to provide a particular service. For example, we need a physical postal address if you are buying something on the Site for delivery. As a Kaufpedia seller, if you choose to use our payment service ("Kaufpedia Payments"), Kaufpedia requires your full name, social security number, identification ID or tax ID, date of birth, bank account information, photograph, credit card information, and/or other proof of identification in order to verify your identity, provide this service to you, and comply with applicable law. For example, in certain markets, Kaufpedia Sellers’ imprint (including trade name or individual name as applicable), may be displayed to buyers on Kaufpedia in order to comply with local legal requirements. For both buyers and sellers, Kaufpedia requires this information from you in order to provide you with the Services (including, to verify ownership of an account, to mitigate fraud and abuse, to comply with regulatory obligations, or to complete a transaction as a buyer or seller). We may store credit card information and other information provided to us during checkout, for billing and payment purposes, and to process your transaction. Members in certain countries can elect to save their credit card information to facilitate checkout for future purchases. If you're a Kaufpedia buyer in the EU, Norway, Iceland, or Liechtenstein, you may be asked to authenticate your payment method when you place your order. To authenticate a payment, you will need to respond to a prompt from your card issuer and provide additional information, such as a correct response to a question, a password, or a passcode. Kaufpedia may contact individual shop owners confidentially to request more information about their shops or items listed through the Services, or may request information from buyers to ensure compliance with our policies and applicable law. In order to use certain products or services on Kaufpedia, you may be required to complete an application; information that you submit through the application process will not be displayed publicly and will only be used internally by Kaufpedia and its service providers, unless otherwise specified.
Automated Information: Kaufpedia automatically receives and records information from your browser or your mobile device when you visit the Site, use the Apps, or use certain features of the Services, such as your IP address or unique device identifier, cookies, and data about which pages you visit and how you interact with those pages in order to allow us to operate and provide the Services. This information is stored in log files and is collected automatically. Kaufpedia may also receive similar information (like, for example, IP addresses and actions taken on the device) provided by connected Internet of Things devices such as a voice-activated assistant or Smart TV. We may combine this information from your browser or your mobile device with other information that we or our advertising or marketing partners collect about you, including across devices. This information is used to prevent fraud and to keep the Services secure, to analyze and understand how the Services work for members and visitors, and to provide advertising, including across your devices, and a more personalized experience for members and visitors.
We also automatically collect device-specific information when you install, access, or use our Services. This information can include information such as the hardware model, operating system information, app version, app usage and debugging information, browser information, IP address, and device identifiers. For more information about these online tools and how we use them, see our Information Uses, Sharing, & Disclosure section below.
Data from Kaufpedia Vendors and Suppliers: We also receive information from our vendors and suppliers about you. This information can include customer service interactions, payments information, shipping information, and information shared in Kaufpedia’s forums.
Data from Advertising and Marketing Partners: As described below, Kaufpedia receives information from our advertising and marketing partners about you. This information can include attribution information via cookies and UTM tags in URLs to determine where a visit to Kaufpedia comes from, responses to marketing e-mails and advertisements, responses to offers, and audience information from partners to who you have given consent to share that information with us.
Location Information: We collect information about your use of the Services for advertising, for analytics, to serve content, and to protect the Services. This can include your IP address, browser information (including referrers), device information (such as iOS IDFA, IDFV for limited non-advertising purposes, Android AAID, and, when enabled by you, location information provided by your device). When you use the Apps, you can choose to share your geolocation details with Kaufpedia in order to use functions like our local marketplace, maps, and in-person sales (although you don't need to share these details). You can choose to publish your location when you sell on Kaufpedia.
We obtain the location information you provide in your profile or your IP address. With your consent, we may also determine location by using other information from your devices, such as precise location information from GPS or information about wireless networks or cell towers near your mobile device. We use and store information about your location to provide features and to improve and customize the Services, for example, for Kaufpedia’s internal analytics and performance monitoring; localization, regional requirements, and policies for the Services; for local content, search results, and recommendations; for shipping and mapping services; and (using non-precise location information) marketing. If you have consented to share your precise device location details but would no longer like to continue sharing that information with us, you may revoke your consent to the sharing of that information through the settings on the Apps or on your mobile device. Certain non-precise location services, such as for security and localized policies based on your IP address or submitted address, are critical for the Site to function. We will only share your geolocation details with third parties (like our mapping, payments, or, to the extent applicable, advertising providers) in order to provide you with the Services. You may also choose to enable the Apps to access your mobile device’s camera to upload photographs to Kaufpedia.
Analytics Information: We use data analytics software to ensure Site and App functionality and to improve the Services. This software records information such as how often you use the Apps, what happens within the Apps, aggregated usage, performance data, app errors and debugging information, and where the Apps were downloaded from. We do not link the information we store within the analytics software to any personally identifiable information that you submit within the mobile application. For more information, see Kaufpedia's Cookies and Similar Technologies Policy and Disclosures.
Non-Member Information: Kaufpedia receives or obtains information (for example, an e-mail address or IP address) about a person who is not yet a registered Kaufpedia member (a “non-member”) in connection with certain Kaufpedia features, such as when a non-member chooses to subscribe to a Kaufpedia newsletter, a member invites a non-member to visit the Site, a member uploads non-member information using the contact uploader feature, a non-member engages in a transaction, a member sends a gift card code to a non-member, or a non-member uses Guest Checkout to make a purchase. Non-member information is used only for the purposes disclosed when it was submitted to Kaufpedia, for purposes necessary to the functioning of Kaufpedia's Services or where Kaufpedia has a legitimate interest, as disclosed in the “Information Uses, Sharing, & Disclosure” section below, or to facilitate action authorized by a member or the non-member.
Pattern by Kaufpedia: We also collect certain information from both members and non-members who visit websites hosted by us. This information may include your IP address or unique device identifier, and cookies and data from the pages you visit.
You can choose to import your contacts from your mobile device or personal e-mail address book, or a social network account to Kaufpedia. We do not retain the login information for your e-mail service, mobile device, or social network site. You can search for people you know by e-mail address or phone number on the Site or through the contact information you import. Finding your friends on Kaufpedia helps you connect with them on our platform. For example, you can follow another member’s public activity, such as public Favorites. When you begin following another member’s activity, they will receive an e-mail notification (if the member has consented to receiving this type of e-mail).
If you do not want your contacts to be able to find you on Kaufpedia through your e-mail address, phone number, or social networking connections, then you can change your findability through your account settings. If you do not wish to be located on Kaufpedia via your name, you can remove your name and instead may use a nickname or alias as your name in your public account information.
On occasion, Kaufpedia will need to contact you. Primarily, these messages are delivered by e-mail, Kaufpedia Messages, or by push notifications for a variety of reasons, including marketing, transactions, advocacy, and service update purposes. If you no longer wish to receive push notifications, you can disable them at device level. You can opt out of receiving marketing communications via e-mail or Messages in your account settings or by following the unsubscribe link in any marketing e-mail you receive. To ensure you properly receive notifications, we will need to collect certain information about your device, such as operating system and user identification information. Every account is required to keep a valid e-mail address on file to receive messages. Kaufpedia may also contact you by telephone to provide member support or for transaction-related purposes if you request that we call you. Additionally, and with your consent where required by applicable law, Kaufpedia may send you an SMS (or similar) message, or reach out to you by telephone, in order to provide you with customer support, for research or feedback, or to provide you with information about products and features that you may find of interest. You can update your contact preferences in your account settings.
Some messages from Kaufpedia are service-related and necessary for members and Guest Checkout users. You understand and agree that Kaufpedia can send you non-marketing e-mails, Kaufpedia Messages, or messages, such as those related to transactions, your account, security, or product changes. Examples of service-related messages include an e-mail address confirmation/welcome e-mail when you register your account, notification of an order, service availability, modification of key features or functions, relaying Messages with buyers, and correspondence with Kaufpedia’s Support team (including by chat interface or the other methods of communication as described above).
When you register for an account, subscribe to a newsletter, or provide us with your e-mail address or phone number such as for a Guest Checkout purchase, you receive notice of and agree (in some jurisdictions and situations, by an additional unambiguous consent) to receive marketing e-mails and messages from us. You can unsubscribe at any time from marketing e-mails or messages through the opt-out link included in marketing e-mails or messages. Members can also control which marketing e-mails or messages they receive from Kaufpedia through their account settings. Please note that some changes to your account settings may take a few days to take effect.
A contact-importer feature is available to help you locate and connect with your friends and contacts who may be members of Kaufpedia (see the "Findability" section above for more information). If someone in your contact list is not already a member, you may invite them to join Kaufpedia, and an e-mail will be sent to them on your behalf. Recipients of e-mail invitations may opt out of receiving future invitations by following instructions in the e-mail invitation message. You may send an invitation only to someone who has given you consent to receive one.
Kaufpedia is a marketplace and a community. We offer several features that allow members to connect and communicate in public or semi-public spaces, such as Forums, which are a part of the Kaufpedia Community space. You don't have to use these features, but if you do, please use common sense and good judgment when posting in these community spaces or sharing your personal information with others through the Services. Be aware that any personal information that you choose to submit there can be read, collected, or used by others, or could be used to send unsolicited messages to you. We engage certain third parties to assist in providing community services to you and, in the context of that relationship, we need to share some of your information with such third parties in order to provide that service. This may include, for example, information from your Kaufpedia account that is publicly available, your account’s status, your forum posts and Team memberships, your Kaufpedia username and/or shop name, the display name you’ve optionally chosen to share publicly in your Kaufpedia account, avatar image, the date that you registered on Kaufpedia, as well as your language and regional settings on the Site. If you close your Kaufpedia account, your Community account, which allows you to post in Forums, will also be closed and related personal information will be deleted. However, your posts may remain public after your account is closed, although your name will no longer be displayed alongside the post. You are responsible for the personal information that you choose to post in community spaces through the Services. You can set your privacy preferences and download your data in your Community Settings, and close or delete your Community account by submitting a request to Kaufpedia.
Another member may follow your public activity on the Site to receive updates, such as when you add an item to your public Favorites. You may choose to make certain activities private through your account settings. You have the option to block any member with whom you do not wish to share your updates.
We respect your privacy. Kaufpedia will not disclose your name, e-mail address, or other personal information to third parties without your consent, except as specified in this policy.
You can control your privacy settings through the opt-out buttons in your account settings privacy tab, and the Privacy Settings link in the footer of most site pages and our homepage. Please note that some changes to your privacy settings may take a few days to take effect. We or our sellers may advertise our Services or our sellers’ products through a variety of different mediums and rely on your consent to do so off-site.
When you access or use the Services, we collect, use, share, and otherwise process your personal information for the purposes described in this policy. We rely on a number of legal bases to use your information in these ways. These legal bases include where:
- You have consented to the processing, which you can revoke at any time;
- Necessary to comply with a legal or regulatory obligation, a court order, or to exercise or defend any impending or asserted legal claims;
- Necessary for the purposes of our or a third party’s legitimate interests, such as those of visitors, members, or partners (described in more detail below);
- You have expressly made the information public;
- Necessary in the public interest, such as to prevent crime; and
- Occasionally necessary to protect your vital interests or those of others (in rare cases where we may need to share information to prevent loss of life or personal injury).
We principally rely on consent (which can be withdrawn at anytime) (i) to send marketing messages, (ii) for third-party data sharing related to advertising, and, to the extent applicable, (iii) for the use of location data for advertising purposes.
We rely on consent for targeted online and offline marketing including through tools like Facebook Custom Audience and Google Customer Match. We or our sellers may advertise our Services or our sellers’ products through a variety of different mediums and rely on your consent to do so off-site. As part of this, we may work with advertising partners such as Facebook, Google, and other partners disclosed in our Cookies and Similar Technology Policy. These partners have their own privacy policies and consent mechanisms for their customers, in addition to Kaufpedia’s controls. You may see the privacy policies and privacy choices for these partners, and the information you share with them, in our Cookies and Similar Technology Disclosures.
Kaufpedia may also use first-party data (e.g. your prior shopping and browsing patterns on our Site), and may combine it with other data collected from you, such as your location, or publicly available information, to permit us to create targeted audiences based on your known or inferred demographic and/or interests to provide you with more relevant and useful advertising on our site, in our direct marketing channels (like e-mail), or with our off-site marketing partners, like Google and Facebook, subject to their terms and privacy notice you agreed to with such partners.
Our Legitimate Interests
Where we process your information on the basis of legitimate interests, we do so as follows:
Providing and Improving our Services: We use your information to improve and customize our Services, including sharing your information for such purposes, and we do so as it is necessary to pursue our legitimate interests of improving our Services for our users. This is also necessary to enable us to pursue our legitimate interests in understanding how our Services are being used and to explore and unlock ways to develop and grow our business. It is also necessary to allow us to pursue our legitimate interests in improving our Services, efficiency, interest in Services for users, and obtaining insights into usage patterns of our Services. As a core part of our Services, we have a legitimate interest in customizing your on-site experience to help you search for and discover relevant items and recommended purchases, including using this information to help sellers find the best ways to market and sell their products on Kaufpedia.
Providing Marketing Communications: We rely on our legitimate interest to send you marketing messages (where permitted independent of the consent) and for Kaufpedia's advertising programs (including Kaufpedia’s on-site advertising and marketing).
Keeping our Services Safe and Secure: We use your information for safety and security purposes, which can include sharing your information for such purposes, and we do so because it is necessary to pursue our legitimate interests or those of a third party in ensuring the security of our Services, preventing harm to individuals or property, or crime, enforcing or defending legal rights, or preventing damage to Kaufpedia’s systems, or those of our users or our partners. This includes enhancing the protection of our community against spam, harassment, intellectual property infringement, crime, and security risks of all kinds. We use your information to provide and improve the Services, for billing and payments, identification and authentication, and general research and aggregate reporting. For example, in accordance with our existing case resolution process, we may use the information you provide to resolve disputes with Kaufpedia or other members.
Site Customization: We may learn about the types of products that you’re interested in from your browsing and purchasing behavior on (and off) the Site or Apps and use such information to suggest potential purchases as a result. As a core part of our Services, we have a legitimate interest in customizing your on-site experience to help you search for and discover relevant items and recommended purchases, including using this information to help sellers find the best ways to market and sell their products on Kaufpedia.
Legal and Safety: Kaufpedia may also retain, preserve, or release your personal information to a third party in the following limited circumstances: in response to lawful requests by public authorities, including to meet legitimate national security or law enforcement requirements; to protect, establish, or exercise our legal rights or defend against impending or asserted legal claims, including to collect a debt, or a material violation of our policies (including our Intellectual Property Policy); to comply with a subpoena, court order, legal process, regulation, or other legal requirements; or when we believe in good faith that such disclosure is reasonably necessary to comply with the law, prevent imminent physical harm or financial loss, or investigate, prevent, or take action regarding illegal activities, suspected fraud, threats to our rights or property, or violations of Kaufpedia's Terms & Conditions. For example, if permitted due to the foregoing circumstances, your information may be shared with tax authorities or other governmental agencies. In the cases set out above, our use of your information may be necessary for the purposes of our or a third party’s legitimate interest in keeping our Services secure, preventing harm or crime, enforcing or defending legal rights, or preventing damage. Such use may also be necessary to comply with a legal obligation, a court order, to exercise or defend legal claims, or to facilitate the collection of taxes and prevention of tax fraud. It may also be necessary in the public interest (such as to prevent crime) or to protect vital interests (in rare cases where we may need to share information to prevent loss of life or personal injury).
If Kaufpedia receives a lawful, verified request for a member’s records or information in one of the limited circumstances described in the previous paragraph, Kaufpedia may disclose personal information, which may include, but may not be limited to, a member’s name, address, phone number, e-mail address, company/trading name and, where appropriate, bank account and transaction details.
Aggregated Information: Kaufpedia may share demographic information with business partners, but it will be aggregated and de-personalized so that personal information is not revealed.
Service Providers: Kaufpedia also needs to engage third-party companies and individuals (such as research companies, and analytics and security providers) to help us operate, provide, and market the Services. These third parties have only limited access to your information, may use your information only to perform these tasks on our behalf, and are obligated to Kaufpedia not to disclose or use your information for other purposes. Our engagement of service providers is often necessary for us to provide the Services to you, particularly where such companies play important roles like helping us keep our Service operating and secure. In some other cases, these service providers aren’t strictly necessary for us to provide the Services, but help us make it better, like by helping us conduct research into how we could better serve our users. In these latter cases, we have a legitimate interest in working with service providers to make our Services better.
This policy does not apply to the practices of third parties (such as other members who sell using the Services, certain third-party providers on whom we rely to provide certain services, or API users) that Kaufpedia does not own or control or individuals that Kaufpedia does not employ or manage, except as otherwise provided for in the Terms or as required by law. If you provide your information to such third parties in connection with your use of the Services, different practices may apply to the use or disclosure of the information that you provide to them. While Kaufpedia requires these third parties to follow Kaufpedia’s privacy and security requirements, Kaufpedia does not control the privacy or security policies of such third parties. To the full extent applicable in your jurisdiction, Kaufpedia is not responsible for the privacy or security practices of these sellers, API users, or other websites on the internet, even those linked to or from the Services. We encourage you to read the privacy policies and ask questions of third parties before you disclose your personal information to them. For the purposes of European law, these sellers, third-party providers, and API users are independent controllers of data, which means that they are responsible for providing and complying with their own policies relating to any personal information they obtain in connection with the Services.
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and after it is received, for example, encryption is used for certain information (such as credit card numbers) using TLS (transport layer security). Unfortunately, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
Your account information is protected by a password. Therefore, it is important that you protect against unauthorized access to your account and information by choosing your password carefully and by keeping your password and computer secure, such as by signing out after using the Services. Kaufpedia offers advanced security features and settings for members, such as two-factor authentication for signing in, and sign-in history and notifications; you can view more information in your account settings.
If you have any questions about the security of your personal information, you can contact us at email@example.com.
Kaufpedia will retain your information only for as long as is necessary for the purposes set out in this policy, for as long as your account is active (i.e., for the lifetime of your Kaufpedia member account), or as needed to provide the Services to you. If you no longer want Kaufpedia to use your information to provide the Services to you, you may close your account. Kaufpedia will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, enforce our agreements, and as otherwise described in this policy. In addition, Kaufpedia sellers may also be required to retain and use your information in order to comply with their own legal obligations. Please note that closing your account may not free up your e-mail address, username, or shop name (if any) for reuse on a new account. We also retain log files for internal analysis purposes. These log files are generally retained for a brief period of time, except in cases where they are used for site safety and security, to improve site functionality, or we are legally obligated to retain them for longer time periods.
Certain privacy laws around the world, including the European General Data Protection Regulation (GDPR), provide users with rights related to their personal information. Consistent with those laws, Kaufpedia gives you the choice of accessing, editing or removing certain information, as well as choices about how we contact you. You may change or correct your Kaufpedia account information through your account settings. You may also remove certain optional information that you no longer wish to be publicly visible through the Services, such as your name. You can also request to permanently close your account and delete your personal information. Depending on your location, you may also benefit from a number of rights with respect to your information. While some of these rights apply generally, certain rights apply in limited cases.
- Right to Access & Portability: You can access certain personal information associated with your account by visiting your account privacy settings. You can request a copy of your personal information in an easily accessible format and information explaining how that information is used.
- Right to Correction: You have the right to request that we rectify inaccurate information about you. By visiting your account settings, you can correct and change the certain personal information associated with your account.
- Right to Restrict Processing: In certain cases where we process your information, you may also have the right to restrict or limit the ways in which we use your personal information.
- Right to Deletion: In certain circumstances, you have the right to request the deletion of your personal information, except information we are required to retain by law, regulation, or to protect the safety, security, and integrity of Kaufpedia.
- Right to Object: If we process your information based on our legitimate interests as explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. Where we use your personal data for direct marketing purposes, you can object to using the unsubscribe link in such communications or changing your account e-mail settings.
- Right to Withdraw Consent: Where we rely on consent, you can choose to withdraw your consent to our processing of your information using specific features provided to enable you to withdraw consent, like an e-mail unsubscribe link or your account privacy preferences. For example, if you have consented to share your precise device location details but would no longer like to continue sharing that information with us, you can revoke your consent to the sharing of that information through the settings on your mobile device. This is without prejudice to your right to generally permanently close your account and delete your personal information.
If you would like to manage, change, limit, or delete your personal information, you can do so via your Kaufpedia account settings. Alternatively, you can exercise any of the rights above by contacting us by submitting a message through our contact form available in our Help Center, chat support, or through any other channels available via our Help Center. Once you contact us to exercise any of your rights, we will confirm receipt of your request.
Limiting the use of, or deleting, your personal information may impact features and uses that rely on that information. However, we will not discriminate against you for exercising any of your rights, including otherwise denying you goods or services, providing you with a different level or quality of services, or charging you different prices or rates for services. If you need further assistance, you can contact Kaufpedia through one of the channels listed below under “Contact”. We will respond to your request within a reasonable timeframe.
Please note that we may verify your identity before we are able to process any of the requests described in this Section, and in our discretion, deny your request if we are unable to verify your identity. As a part of this process, government or other identification may be required. You may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s valid government-issued identification, and the authorized agent’s valid government-issued identification, and we may verify the authenticity of the request directly with you.
E-mail & Messages
You may also control the receipt of certain types of communications from Kaufpedia in your account settings. Kaufpedia may send you messages about the Services or your activity. Some of these messages are required, service-related messages for members (such as transactional messages or legal notices). Other messages are not required, such as newsletters. You can control which optional messages you choose to receive by changing your account settings, and you can learn more in the “Messages from Kaufpedia” Section of this policy. If you no longer wish to use the Services or receive service-related messages (except for legally required notices), then you may close your account.
We use both technically necessary (for the functioning and security of the Services) and non-technically necessary cookies and similar technologies.
We think it's important for you to understand how cookies and other similar technologies are used by Kaufpedia and our partners. These technologies help Kaufpedia function, allow us to understand how you use the Services, and have a number of purposes (beyond just advertising) that you can read about in this policy.
In this policy, we'll refer to kaufpedia.ch as the "Site" and Kaufpedia's mobile applications as the "Apps." We'll refer to the Site, the Apps, Pattern by Kaufpedia, Kaufpedia Payments, and our other services collectively as the "Services." Kaufpedia Ltd. are referred to as "Kaufpedia" throughout this policy. We’ll refer to cookies and similar technologies collectively as “Cookie Technologies.”
- Types of Cookie Technologies
- Services in the Apps (SDKs)
- Consent, Contract, and Legitimate Interests in Processing
- Managing Your Cookie Technology Preferences
Cookies are small data files sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognize your browser. There are three primary types of cookies:
Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser.
Persistent cookies remember certain information about your preferences for viewing the site, and allow Kaufpedia to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
- Third-party cookies are placed by someone other than Kaufpedia, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.
Cookies store data about your use, but they are helpful because they allow us to help Kaufpedia function and customize your experience. You can configure your desktop or mobile browser's settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies (see Managing Your Cookie Technology Preferences below).
In addition to cookies, there are other similar technologies used by Kaufpedia and elsewhere on the web or in mobile ecosystems.
Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.
Application SDKs: These are mobile application third-party software development kits that are embedded in the Apps (and are used in many mobile applications). These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.
Local Storage Objects: These are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, a history of usage, or even the state or settings of a site or an app.
- Internet of Things identifiers: Like mobile identifiers, internet-connected devices such as voice activated assistants or smart TVs may send identifiers and other data analogous to web browsers or mobile SDKs.
Kaufpedia uses Cookie Technologies to recognize your logged-in state on Kaufpedia, to understand what purchases members and visitors are interested in, to make Kaufpedia’s Sites function for you, and to help your browsing experience and use of the Site, Services, and Apps feel more customized. More generally, Kaufpedia uses Cookie Technologies for the following.
Security and Authentication (Strictly Necessary)
Some cookie and similar technology functions are necessary and vital to ensuring that Kaufpedia works properly for visitors and members, such as maintaining the security, safety, and integrity of the Site, authentication and logging into Kaufpedia (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions.
Account and User Preferences
Some technologies are used to remember your account and preferences over time, such as keeping yourself logged in when returning to Kaufpedia, maintaining your choices on Kaufpedia features and how you want Kaufpedia to appear (including keeping track of your preferred language and country), and customizing content based on how you use Kaufpedia.
Social networks may also work with Kaufpedia or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network. You can find more information on specific social media tools and widgets in our Cookies & Similar Technologies Disclosures.
Performance and Analytics
Some technologies help provide performance data on how the Services are functioning in order to improve Kaufpedia and the Services, including, for example, data on-site and app functionality and speed to help us optimize Kaufpedia, how the Services are used to help us improve your experience on Kaufpedia, and detecting and gathering reporting on bugs to help make Kaufpedia work better.
In addition, Kaufpedia may employ transient technologies, including cookies or local stored objects, for site performance, experiments, form information, and interactions with the site, and may use temporary, short-term cookies for limited-time site events such as sales and promotions.
The Site employs Google Analytics to help understand how Kaufpedia is used by its community. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with Kaufpedia’s first-party data and third-party cookies (like Google’s advertising cookies) as permitted by Google’s and Kaufpedia’s respective policies. To see how to opt out of Google Analytics Advertising Features, see Managing your Cookie Technology Preferences at the bottom of this policy. The Site also employs Facebook App Events SDKs for analytics in the Apps in a similar fashion, subject to your Opt-Out.
Kaufpedia partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about which ads you see and click when you visit Kaufpedia, the Apps, and affiliated sites or to show you ads on and off Kaufpedia. These may include things such as:
Frequency capping, which limits the number of times a user’s browser or mobile device displays the same ad;
Attribution tracking, which estimates which advertising or marketing source brought someone to Kaufpedia, or determines which marketing source led to actions like a visit or a purchase;
Remarketing and retargeting, which shows relevant ads to an audience based on prior shopping and browsing patterns on Kaufpedia;
Audience targeting, which refers to targeting advertisements to a large audience based on the audience’s known or inferred demographics; and
- Cross-device recognition, which recognizes actions across multiple devices or browsers.
Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well.
These technologies allow a partner to recognize your computer, mobile device, or network device (like an IoT device such as a voice-activated assistant or smart TV), each time you visit Kaufpedia or other websites and mobile applications based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from Kaufpedia. However, these technologies may allow us or a third party to recognize you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programs, and Kaufpedia’s data protection rules where applicable. Kaufpedia does not have control over these third parties, who each have their own privacy policies and privacy practices.
For audience targeting, Kaufpedia may share hashed identifiers that represent an e-mail address or name with partners Google and/or Facebook so they can provide Kaufpedia with audiences interested in specific types of products and services. Google and/or Facebook will only provide this information, and can only identify you, based on their separate policies and agreements with their users. More information is provided in Kaufpedia’s Cookies and Similar Technologies Disclosures.
You can find a description of third-party Cookie Technologies used by Kaufpedia, along with their respective privacy policies and options for controlling your privacy on these platforms, in our Cookies & Similar Technologies Disclosures.
The Apps may include third-party application software development kits (“SDKs”) that provide mobile performance and analytics data, bug reporting features, and application program interfaces ("APIs") to third parties that help provide the Services, for social media functionality, and for marketing and advertising.
You can find a description of principal third-party SDKs used by Kaufpedia, along with their respective privacy policies and options for controlling your privacy on these platforms, in our Cookies & Similar Technologies Disclosures.
Certain Cookie Technologies are employed to make the Site function for its intended purpose and are provided based on contractual necessity based on your agreement with Kaufpedia to perform the services you have requested. These include the functions strictly necessary to the service noted above.
You have the ability to control the use of certain Cookie Technologies. You can opt out of third party marketing cookies and similar technologies via the Privacy Settings link available at the bottom of most Kaufpedia site pages, or via the GDPR Preferences link for users in the European Union. You may prevent the recording of the data generated by cookies and relating to your use of the website (incl. your IP address) at Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available under the following link https://tools.google.com/dlpage/gaoptout?hl=en You can find more detailed information about Google Analytics and data protection at https://tools.google.com/dlpage/gaoptout?hl=en or https://policies.google.com/privacy?hl=en.
Opt-in and Opt-out for Browsers
In addition, when you use Kaufpedia via a browser, you can change your web browser's settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the "options" or "preferences" menu. The links below provide information about cookie settings for the browsers supported by Kaufpedia:
Opt-out of Third-Party Networks
If you do not wish to have this information used for the purpose of serving you interest-based advertisements, you may exercise your preferences as described below. Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements. If you reject or block all cookies in your browser settings, you will not be able to take advantage of Kaufpedia's Services as some cookies are necessary for the Site to function properly.
You can learn more about managing your preferences for ads online, particularly for many third-party advertising networks, through resources made available by the Digital Advertising Alliance at https://www.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org or if you are located in the European Union click here.
Google Analytics Opt-out
For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out listed above). Google also provides a Google Analytics opt-out plug-in for the web.
Both Google and Facebook provide tools to control use of advertising on their respective platforms, including advertising on and with Kaufpedia. More information can be found in your account settings on the respective platforms, including in Google’s Privacy Center and in Facebook’s Ad Settings.
Mobile and Third Party Device Opt-out
If you access Kaufpedia through the Apps, you may also control interest-based advertising on an iOS or Android device by selecting the “Limit Ad Tracking” option in the privacy section of the Settings App on iOS or via advertising preferences on Android-based devices (usually in the Google Settings app). This will not prevent you from seeing advertisements but will limit the use of device advertising identifiers to personalize ads based on your interests.
For third party IoT devices such as voice activated assistants or smart TVs, consult with the manufacturer and/or service provider for the opt out mechanism for their respective devices and services.
We may amend or update this policy from time to time. Suppose we believe that the changes are material. In that case, we’ll let you know by doing one (or more) of the following: (i) posting the changes on or through the Services, (ii) sending you an e-mail or message about the changes, or (iii) posting an update in the version notes on the Apps’ platform. We encourage you to check back regularly and review any updates.
If you have any questions:
Last updated on 09 March 2022.